We are a product design solution and development agency, specializing in the footwear and soft goods industries. We solve challenges taking place during the design/development stage of the product creation process and manage throughout the product life cycle. We execute through the commercialization stage and complete the production pro
We are a product design solution and development agency, specializing in the footwear and soft goods industries. We solve challenges taking place during the design/development stage of the product creation process and manage throughout the product life cycle. We execute through the commercialization stage and complete the production process. mdL works from the inside, out, providing solutions from lasts to upper materials and everything in between. Our design LAB provides a platform for brands to achieve the best FIT, COMFORT & QUALITY in their products. We are experts in all genders, all categories. Our brand partnerships and supplier relationships set us apart from others and serves as the backbone of our organization. With hundreds of years of combined experience, we are bringing a “service first” mentality back to the industry, but insisting on face to face interactions. We sweat the small stuff, so our partners don't have to.
Delivering positive results through cost effective, innovative & on-time design solutions.
To offer the most cost effective design solutions for the footwear & soft goods industry, by creating strong life long partnerships for the benefit of all whom we support.
Honesty, Integrity, Humility, Accountability, Respect, Pa
Delivering positive results through cost effective, innovative & on-time design solutions.
To offer the most cost effective design solutions for the footwear & soft goods industry, by creating strong life long partnerships for the benefit of all whom we support.
Honesty, Integrity, Humility, Accountability, Respect, Partnership, Creative
We will go the extra millimeter, so our partners, YOU, don't have to.
Product Design/Development
Line building
FACTORY Sourcing
Material Sourcing
Brand creation and strategy
Business Strategy & Execution
Product Engineering
Trend Research
Brand Sales
Check out this great video overview of US!
For more than a decade, Donnie has served as an ambassador for the footwear industry across several marquee brands. And for the last 3 years, as the vice president of product and design at the Keds brand, part of the Wolverine World Wide, Inc. portfolio of brands. Specializing in footwear, apparel and sporting goods, Donnie is renowned for women’s casual/sport products, including cement, vulcanized, handsewn, welted and waterproof shoe constructions.
Adept in business strategy, long range planning, product innovation and team development, Donnie takes a hands on approach to effectively manage brands. Key responsibilities include managing profit and loss, delivering strong weighted gross margin, budgeting, and developing teams. A strong belief in key account interfacing to partner with and identify new business opportunities, supply chain challenges, cost saving initiatives etc, operational streamlining, brand building etc .
Core Competences:
Leader
Team Builder/Manager
Smart
Creative
Innovative
Dynamic
Strategic
Business Dev.
Footwear Expert
Omni-Channel Navigator
P & L Manager